THE SEASON FOR BREWS

A seasonal-themed packaging lineup was needed that would capture consumers' attention forthe Stevens Point Brewery brand line for summer, fall and winter.

Playing off the summer, fall and winter seasons, designs were created using the principle elements associated with how people enjoy or interact with the outdoors during the different seasons. Also the backgrounds were modified to produce distinctive cartons. Lastly, the Stevens Point Brewery's well-known mascot was incorporated in each design in a playful, interactive way.

A great example of capitalizing on the seasons to create packaging that differentiated and generated refreshed product interest. The package remained true to the Stevens Point Brewery brand, and yet provided a fun, creative and engaging way to seasonally connect with consumers and reinforce brand loyalty. It also stimulated an impulse buy, tapping into the mood of the summer, fall and winter seasons. Additionally, the designs received an American Graphic Design Award in Graphic Design USA's nationally-recognized 2021 awards competition.